Tuesday, February 12, 2008

Apple eating its own worm with Aperture

I think Apple's idea looked good on paper, or spreadsheet more precisely, but the numbers just didn't coming falling like snowflakes and piling up in stock value as planned it looks like. Adobe's lightroom is kicking its ass in sales and performance by the sound of it, and it doesn't surprise me that a backfire occurred. Kind of a poetic justice, actually. Read on...

The specs on Aperture 1 and the new 2 specifically place into obsolescence iBook-level computers from just barely 3 years back in 2005. Owners of these models, self here included, are not even invited to enter the Aperture. They even released a fancy checking program to formally tell you "Sorree... we put in a crappy vid card in the first place knowing we hog tied your ass by '08."

I can't run Aperture (translated as BUY it) if I wanted to! Apple somehow hedged a bet on the numbers that selling more upgraded hardware would more than make up for the loss in sales of the Aperture software to the aging '05'ers' iBooks.

Just when they thought they had their little mini-monopoly on a locked-in customer segment - ripppppp! - they got caught with their panties down when Adobe released Lightroom, and we scheduled scrap-heap iBookers got a program written nicely for us - by Adobe, baby! Sheesh!

I would have actually liked to have purchased Aperture, sure. But now, it better pretty much cook me breakfast after entertaining me into the wee hours of morning if it thinks my memory is that short and Adobe that shatty of a program.

You didn't even let me on the bus, Apple. And Adobe pulled over and gave me a ride to the image party anyway. What have you got to say to me now when we meet at the bar?

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